THE AUTHOR’S COMMUNICATIVE INTENTION IN ECONOMIC MEDIA DISCOURSE

Closing The Gap Between Discourse Structure And Communicative Intention

Beyond communicative intention*

While intentions are at the center of communication theories such as Relevance Theory, and also of theories of action in general, the interaction between communicative and non-communicative intentions has not been much investigated within the relevance-theoretic framework. This paper discusses Bratman’s (1987) Theory of Planning, which recognizes the critical role of intentions in governing our...

WAR Metaphor in the Chinese Economic Media Discourse

The economic media discourse depends upon a complex web of metaphors, among which WAR metaphor is worthy of special attention. The data used in this study is comprised of 2566 articles (about 1.2 million words) under the Economy column of China Daily published in 2014. Critical Metaphor Analysis (CMA) is used as the analytical framework to investigate WAR metaphor in the economic media discours...

heterogeneity within the orientalist discourse: representation of the orient in womens travelogues and mens paintings

from 1950s onward, new theories and critical approaches burgeoned across humanities. these theories were context-oriented; as a result, the analysis of discursive practices gained significance. thus, social, political, historical and cultural discourses that have been hitherto marginalized and considered inferior to literary texts, were introduced as important texts to be analyzed by critics. o...

Advertising as Communicative Discourse: An Analysis

The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...